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Zodiac Glow
An Ayurvedic collagen brand caught between looking ancient and looking clinical. I built one identity — packaging, SKUs and social — that reads warm, modern and credible at the same time.
YEAR
2023
ROLE
Brand identity, packaging design, visual strategy
CLIENT NAME
Zodiac Glow
TIMELINE
X weeks
WHAT CHANGED
01
One fixed structure, twelve variants
02
Line illustration instead of literal astrology
03
Negative space doing the premium work
The problem
Astrology branding has a strong visual default: deep purples, star fields, ornamental type. It’s instantly readable as mystical and instantly forgettable on a shelf, because every competitor reaches for the same three cues. Zodiac Glow needed the category signal without the category look — and it needed twelve SKUs that didn’t fragment into twelve separate brands.
What I changed
I reduced the astrology to a single line-drawn motif per variant and gave everything else to the system: one label hierarchy, one muted celestial palette, one typographic scale, generous negative space. The zodiac symbol became the only variable on the pack. Minimal isn’t a style preference here — with twelve SKUs it’s the only thing that keeps the range coherent.
What I learned. In a polarised category, the gap in the middle is the opportunity. Most brands pick a side because it’s easier to brief — the harder position is the one nobody owns.
What happened
A consistent, recognisable shelf presence across all twelve variants, with each one still identifiable at arm’s length.
What happened
Every variant inherits identical structure and shadow treatment, so the full range reads as one family from across an aisle. Adding a thirteenth product means drawing one motif, not redesigning a label.
Launching a multi-SKU range?
I design packaging systems that scale past the first product. Tell me how many variants you’re planning.
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